Sales Development Representative Job Description +TEMPLATE

Like an SDR, a BDR is responsible for seeking out new leads for your business. These new leads are often completely unaware of your SaaS solution. Sales managers and sales leaders, like SaaS sales advisor Justin Welsh, want their reps to perform and have suggestions. It’s hard to answer questions about something you don’t understand. It’s even harder to sell that thing if you can’t explain the benefits or the features.

business development sales representative

SaaS start ups may have a small marketing team which means they often take advantage of fractional hiring for many positions. You can outsource your BDR and/or SDR positions on a short or long-term basis. Adding notes to each of your deals in your CRM helps keep all of your conversations and prospects straight.

SDR, BDR, and the Customer Journey

BDRs assess new strategies by establishing small-scale tests that can be tried with promising leads before being adapted by the entire company. These experiments range from small A/B tests with the marketing department to mini product launches that evaluate popularity and inventory speed. SDRs should spend the majority of their time asking questions and listening to the prospect throughout the qualification process. However, it’s also important they educate leads about what solutions your company offers and start demonstrating their value — that way, any potential misalignment is rooted out early. ‘Business development’ generally refers to the sum of the actions a company takes to identify prospects whose business needs pair well with its offering’s benefits.

  • Be able to offer information about products and services that helps prospects make empowered purchase decisions.
  • By focusing on building strong relationships, they are able to connect with a smaller number of high-quality contacts.
  • Sales development representative jobs are available in a variety of industries, including medical research, digital marketing, technology, education, finance, and more.
  • Individual prospect research is the process of learning about a specific lead.

LeadFuze aggregates the world’s professional data and the companies they work for, to give you an easy way to build the most targeted, and accurate list of leads imaginable. Most sales reps get better with overcoming sales objection as they gain experience. They begin to understand all the solutions that their company offers and see them work in a variety of situations. Keeping a schedule and sticking to it, whether through writing out a daily task list or using a scheduling tool, will help your sales reps stay on track with their sales prospecting.

Which Skills Does Every Business Development Representative Need to Master?

As this job requires constant client education, it is important to always get back to leads as soon as possible, especially if they’re interested in finding out more about what you are offering. This means that by working together, their goal becomes bigger- not only do they sell but try to build long-lasting relationships with customers. By separating the “appointment setters” and “closers,” companies can better handle the sales cycle and increase sales revenue. As an SDR, you are tasked with building a relationship with your prospects before passing them off to your AM to close the deal. In just a short message, you have to convince a potential customer who you’ve never spoken to before to pick up the phone and call you. Using video to prospect allows you to make a personal connection with your prospects without having to schedule a call.

business development sales representative

That being said, both teams need to be hyper-aligned if you want to get the most out of your broader sales efforts. SDRs, BDRs, and sales reps must understand your organization’s ideal buyer persona and consistently spot good-fit opportunities. An important part of an SDR’s role is determining which prospects will not be a good fit for moving forward in the sales process.

Understand Who Your Prospects Are

These might include trade shows, social media, conferences, online communities and forums, referrals from current customers, and social events. So, it’s crucial that the next person who will continue the sales process is prepared for the handoff. That’s why you should keep notes about every single lead and fill in your sales reps on all the relevant details. They have to know what every particular lead needs, what their pain points are, as well as what you promised. Finding new information about your prospects is fairly easy and often times, it’s completely free. You can gather information internally through your company, through free online sources like blogs and training videos, through conferences, and through conversations with your colleagues.

business development sales representative

Sales and marketing alignment is particularly important for the success of your efforts. In case a lead wants to find out more about a certain option, you should be able to provide them with a relevant, confident, and up-to-date explanation. They divided the roles and tasks by breaking one function into a new role. When you can demonstrate that you can solve their pain point, you develop the trust with your lead that’ll influence whether they buy from you or not.

The 4 Most Common Sales Org Structure [+ Pros/Cons]

An important part of working with prospects early in their buyer’s journey is educating them on the brand you represent and its products and services. Be sure to ask prospects questions to discover their needs, what they’re looking for, and what they are experiencing that might lead them to the products and services you represent. Be able to offer information about products and services that helps prospects make empowered purchase decisions.

An SDR or BDR’s ultimate responsibility is to find out as much as possible about a lead’s company, pain points, and need for a solution. Early conversations should revolve around gathering this information. Get 14 days of the best marketing automation platform – totally free (no credit card, no obligation. Instant set-up). If they fall in the sweet spot, then the prospect is qualified and is ready to move ahead. It decides the number after the $ in their monthly commission check. The most effective BDRs use a range of tools to effectively manage their email accounts and extract the maximum amount of value from them.

A business development representative (BDR) is a sales professional dedicated to finding new business and tapping into new markets. These professionals achieve these goals by finding leads, qualifying them, and setting appointments for your sales reps. According to Glassdoor, sales development representatives in the US make, on average, $74,323. This includes the average base salary and additional pay such as cash bonuses, commissions, and profit sharing. With 15 or more years of experience in a sales development rep role, you may be able to make $97,839, the average in the US for people at this level [1].

Here’s how to gauge your level of experience, what you can do with it, and how to develop your skills. A sales engineer specializes in selling complex scientific and technological products. Here’s everything you need to know about the role and how to start your sales engineer career path. Today, tech sales mostly refers to software sales—specifically, selling SaaS products. Over time, you could look at the overall BDR impact on your company in terms of increases in interactions and conversions over several years. But it can be hard to examine that data objectively if those conversions are also influenced by other projects such as new products, rebranding, or geographical expansion.


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